I was planning a post about the Greenpeace campaign on IT waste disposal, aimed at Apple, from some time. Instead of assulting buildings or other spectacular actions they made a website Apple-style explaining the problem of computer hardware for the environment, making special pressure on Apple, that is not very aware about the argument. The site is very well made (I suggest everybody to visit it and tell about it to his friends) and try to put forward the "think different" idea that Apple claims to follow.
What frightened me are the reactions Apple-fans often had to the campaign (some examples in italian): beginning from the idea that Greenpeace should blame also other companies, that they're just hoping for free publicity to the fact that if Apple will do as Greenpeace the hardware will be more expensive....
Sure, it's true, it's an aggressive technique to try to let people know about the problem.
Some Apple fans are the best corporate soldiers Nike and other corporations (and maybe also some churches) are trying to raise with their spot lifestile. And they're all volountary!
01 December 2006
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